A

• API = Application Programming Interface. This is a set of classes, methods, functions and constants that links a given website to a third-party service offering. In other words, it is what allows two applications to communicate with each other. For example, it allows an online ticketing service to send all the information about available events to your site and display it there.

B

• Backend or Back office = this is the ‘behind the scenes’ part of your website, where you manage everything that will be visible to your visitors
• Block/widget = content module (hero, text, video, columns, forms, etc.)
• Burger menu = often found in mobile versions (on a smartphone or tablet), this is a reduced version of the menu. You have to click on the burger menu button to open the different tabs in the menu. The button usually has the shape of three lines on top of each other, which makes it look like a hamburger - hence its name.

C

• CMS (Content Management System) = content management system, i.e. the interface that allows you to manage the main settings of your website, its pages and their content
• Call to action = link or button that invites the user to take action on the site (respond to a survey, see more information, purchase a product, make a reservation, etc.).
• Content = content
• CPT = Custom Post Type. WordPress natively presents two types of content (‘posts’): Posts or Articles, and Pages. Pages are a set of content blocks. Articles are a single editor with an image, which are then called up with the ‘Articles’ block. CPTs are other types of content: events, products, partners, testimonials, FAQs, etc. Having them in CPTs gives them a special and consistent format. This content is then called up and displayed using content blocks with the same name.

D

• Dashboard = control panel
• Drag & Drop = equivalent to ‘click and drag’

F

• Favicon = this is the small icon displayed in your browser tabs; it is followed by the title of the page the user is currently viewing.
• Footer = this is the footer. It can be found at the bottom of all pages on a website, an area where contact information, terms and conditions, legal notices, newsletter subscriptions, social networks, copyrights, etc. are often found.
• Frontend or Front office = this is the visible part of your website.

H

• Header = this is the top part of a web page (usually where the menu, logo, language selection, search bar, etc. are located).

P

• Pin = the point on a map (literally, the pin that defines the point)

S

• SEO (Search Engine Optimisation) = optimisation for search engines (= improving your site's position in search results)
• Slug = the entire content of the URL, which gives the path and unique address of a page.
• Sidebar = sidebar usually containing a menu

T

• Template = page template
• Topbar = top bar usually containing a menu