On most of WordPress content types (by default "pages" and "articles"), there is usually a "featured image" that can be associated.
This image is very important: it's the image that will appear when you share the URL (= the web address) of your web page on social networks such as LinkedIn, Facebook, Twitter, etc. It is also the image that will be used in the contents listing on your website (latest news, search results, etc.)
We invite you to take this element into account as a web publisher:
- Always associate a featured image to your content
- Use an attractive picture, so it can stands out in the crowded newsfeeds on social networks
- This is a good opportunity to enhance your brand identity. You may for instance, display pictures with the same framing, have a specific image processing (filters, etc.), with a logo or a few words, etc..
More advanced settings can be put in place upon request:
- Implementation of a "default image" which is used only if the editor has not manually added a featured image to its content (usually a visual identity element such as a logo, etc.).
- Implementing tools to manage the sharing of regular contents on social networks or on the same URL(for example by re-using several visuals used in the content, a quote, a content excerpt, etc.) Although sharing the same link on several different social networks, you might prefer for example, to have a different image for each one, more adapted to that network's audience.
- For each featured image, you may also edit its 'associated content' (i.e. the few lines under the picture, explaining what is it about and the target of the link).