Glossary

  • API = Application Programming Interface. It is a set of classes, methods, functions and constants that links a given website to a third-party service offering. In other words, it is what allows two applications to communicate with each other. For example, an online ticketing service can send all the information on available events to your site and display them on your site.
  • Backend or Back office = this is the "backstage" of your site, the place where you manage everything that will be visible to your visitors
  • Block = content module (hero, text, video, columns, forms, etc.)
  • CMS (Content Management System) = content management system, i.e. the interface that allows you to manage the main parameters of your site, its pages and what they contain
  • Call to action = A link or button that invites the user to take action on the site (take a survey, see more information, buy a product, make a reservation, etc.).
  • Content = the content itself (texts, images, illustrations, videos, …)
  • CPT = Custom Post Type. WordPress natively presents two types of content ("posts"): Posts and Pages. Pages are a collection of content blocks. Posts are a single editor with an image, which are then called with the "News" block. CPTs are other kinds of content types: events, products, partners, testimonials, FAQs, etc. Having them in CPTs gives them a special and always the same form. This content is then called up and displayed by using the content blocks with the same name.
  • Dashboard = the place where you manage the whole website
  • Footer = is the footer, a block at the very bottom of each page where contact information, general conditions, legal notices, etc. are often found.
  • Frontend or Front office = it is the visible part of your website
  • Header = header is the top part of a web page (usually where the menu, logo, language selection, search bar, etc. are located).
  • SEO (Search Engine Optimization) = search engine optimisation (= improving the position of your site in search results)
  • Slug = is the entire content of the URL, which gives the path and unique address of a page.
  • Sidebar = sidebar, usually including a menu
  • Topbar = top bar, usually including a menu